1. Who we are

This website (thisisnobs.com) is operated by NoBS Creative Agency ("NoBS", "we", "us", "our"), based in Novi Sad, Serbia. This Privacy Policy explains what information we collect when you visit this website, why we collect it, and what rights you have over it.

2. Information we collect

We do not operate a contact form, account system, or checkout on this website. The only way to reach us through the site is via a direct mailto: or tel: link, which opens your own email or phone app — we receive whatever you choose to send us that way, the same as any other email or call.

The website does use Google Analytics (GA4) to understand how visitors use the site. Through Google Analytics, we may automatically receive:

• Your IP address (used to derive an approximate location, then not retained in identifiable form)
• Device, browser, and operating system information
• Pages visited, time spent on the site, and referring website or search terms
• General usage patterns, aggregated across visitors

We do not use this data to identify you personally, and we do not sell, rent, or trade it to third parties.

3. Cookies

Google Analytics sets cookies (such as _ga and _ga_*) in your browser to distinguish visitors and sessions. These cookies do not contain personally identifying information on their own.

You can block or delete these cookies at any time through your browser settings, or opt out of Google Analytics specifically using the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. Blocking cookies will not affect your ability to browse or use this website.

4. How we use information

We use the analytics information described above solely to understand which pages and content are useful to visitors, identify technical issues, and improve the website over time. We do not use it for advertising, profiling, or automated decision-making.

5. Legal basis for processing (EEA/UK visitors)

If you are visiting from the European Economic Area or the United Kingdom, our use of analytics cookies relies on your consent where required by applicable law, or on our legitimate interest in understanding and improving our website where consent is not legally required for the specific technology used. You may withdraw consent at any time by adjusting your browser or cookie settings as described above.

6. Third-party service providers

We use Google Analytics, provided by Google Ireland Limited / Google LLC. Google may process this data on servers located outside your country, including in the United States, under Google's own privacy policy and applicable data transfer safeguards (such as the EU-U.S. Data Privacy Framework or Standard Contractual Clauses, where relevant). You can read Google's privacy policy at https://policies.google.com/privacy.

We do not use any other third-party analytics, advertising, or tracking service on this website at this time.

7. Data retention

Analytics data is retained according to the retention settings configured in our Google Analytics account, which does not keep user-level data indefinitely. Any correspondence you send us directly (by email or phone) is retained only as long as reasonably necessary to respond to you and for our own business records.

8. Your rights

Depending on where you live, you may have some or all of the following rights regarding information about you:

• Access — request a copy of the information we hold about you
• Correction — request that inaccurate information be corrected
• Deletion — request that we delete information about you
• Objection — object to our processing of your information
• Portability — request your information in a portable format
• For California residents: the right to know what personal information is collected and to opt out of any "sale" or "sharing" of personal information — we do not sell or share personal information as those terms are defined under the CCPA/CPRA

Because this website does not maintain user accounts or a database of visitor identities, most requests will relate to analytics data (which you can limit yourself using the cookie controls above) or to correspondence you've sent us directly. To exercise any of these rights, contact us using the details below.

9. Children's privacy

This website is not directed at children, and we do not knowingly collect information from anyone under the age of 16.

10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to the website or applicable law. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

11. Contact us

If you have questions about this Privacy Policy or wish to exercise any of the rights described above, contact us at hello@thisisnobs.com or +381 69 109 1279, Ilije Nešina 1, Novi Sad, Serbia.